Facebook fan pages are very popular. Did you know that Facebook hosts over 1.6 billion active fan pages, reaching over 5.3 billion fans? There are more than 20 million new fans each day! These and more Facebook facts in a helpful infographic, courtesy of Mashable.com: http://bit.ly/bYfU75

As Fortune 500 Companies and small businesses continue to invest more of their marketing budgets into social media, many are looking for ways to get the most out of these campaigns.

If you have ever created a Facebook fan page, you know that there is only so much you can do. Facebook provides a layout and template. Fans can post pictures, and comment on the walls and discussion board. But for groups, events and brands that want to get more out of their page, they must look elsewhere.

Have you ever heard of Involver? http://involver.com/start In the last year, over 40,000 “brands” have adopted Involver’s social media platform. These brands engage over 100 million people. And while these figures seem small when compared to the magnitude of fan pages, these brands, including Best Buy, General Mills, Sony/RCA Records, P&G, Toys R Us, Audi, Sprint, HP and many others are on to something.

“Involver is the fastest growing social media technology platform, used by leading agencies and brands to create world-class social media applications that engage audiences across multiple social media sites.” http://bit.ly/ct5HH7

Involver has a pretty big application gallery. They have free apps, such as including your YouTube channel or RSS feed on the page. There are pro applications, like coupons or polls to reward and engage your audience. Finally, Involver offers a premium suite of apps for bigger budgets. These applications turn fan pages into something entirely new: music players, flash imbed, social media games and quizzes, it’s amazing what Involver’s apps can do. Check out the app gallery here: http://www.involver.com/gallery.html

In the coming weeks, we’ll be looking for more ways to complement your social media campaigns. But if you’re looking for new ways to engage your Facebook fans, you need to check out Involver.

-Connor Cole